![]() The state will see major print and radio campaigns across all major publications and stations. The network is planning a 360-degree marketing campaign across pre-launch, launch and sustenance phases. With the launch of COLORS Gujarati Cinema, the network aims to promote Gujarati culture, heritage and splendor and familiarize its viewers with Gujarati stories and folklores. The channel will showcase movies across genres such as Action, Drama, Comedy, Romance, Mythology and many more. Front-lined by Gujarati cinematic masterpieces such as Viacom18 Studios’ Dhh which won the National Award for best feature film in Gujarati and recent hits like Chello Divas, Love ni Bhavai, Reva, Mijaj, Duniyadari, Oxygen, Backbencher and a library of 300+ Gujarati films that have won hearts of more than 6 crore audiences, COLORS Gujarati Cinema will enthrall its audience with world television premieres, behind-the-scenes footage, songs, comedy marathons and a plethora of Gujarati plays. #Colors gujarati tv tvTo further strengthen this bond, COLORS Gujarati Cinema, Viacom18’s third movies’ channel, will cement the network’s commitment to providing best in class regional entertainment to its audience.ĬOLORS Gujarati Cinema aims to bring the past, the present and the future of the 87-year-old Gujarati Cinema legacy on the TV screens for its viewers. 1 Gujarati General Entertainment Channel and has been catering to audiences across the spectrum. Evolving from ETV Gujarati to COLORS Gujarati, the channel has been the No. Viacom18’s journey of delighting the Gujarati audience began almost 18 years back with the purpose of providing authentic Gujarati entertainment to its viewers. With COLORS Gujarati Cinema, we aim to respond to the regional market’s appetite for high-quality content while retaining its socio-cultural identity through a rich library of 300+ films and plays.” Not only does COLORS Gujarati Cinema provide for a business case but also allows us to give the people of Gujarat a destination to enjoy movies in their mother-tongue. With the absence of a premium television channel showcasing Gujarati movies, it was the perfect whitespace for us to capture. ![]() Movies as a TV genre enjoys 25% viewership in Gujarat, a state with an 87-year-old legacy of producing films and plays. Ravish Kumar, Head - Regional TV Network, Viacom18, further added, ‘’The Gujarati language has clocked the highest growth rate amongst all language TV viewership with an astounding 36% year-on-year growth. Ravish Kumar, Head - Regional TV Network, Viacom18 (L) and Sudhanshu Vats, Group CEO & Managing Director, Viacom18 Over the last 2 years, our regional cluster has grown at a CAGR of 36.5% in viewership and 22% in revenue.” Since then not only have we added 7 more channels but also entered new markets through our broadcast, digital and films businesses. Speaking on the launch, Sudhanshu Vats, Group CEO & Managing Director, Viacom18 said, “Four years ago we consolidated and rebranded our play in regional TV broadcast under the COLORS umbrella. It will be a part of the network’s primary COLORS wala Value+ Pack. #Colors gujarati tv movieFollowing the success of COLORS Kannada Cinema, Viacom18’s latest foray into regional movie broadcast – COLORS Gujarati Cinema – will launch on June 1st, 2019 as a pay channel. ![]() With the tagline of Filmo Matrubhasha Ma, which translates into Movies in your mother-tongue, the channel is positioned to leverage the vibrant cinematic heritage of Gujarat. Ltd., India’s youngest entertainment company, today, announced the launch of COLORS Gujarati Cinema, the region’s first 24-hour premium movies’ channel.
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